The Context

Play Pals Studios needed a responsive, modern Roblox UI that:

• Matched the dark, mysterious aesthetic of The Weeknd’s new movie Hurry Up Tomorrow

• Felt on-brand with The Weeknd’s creative direction

• Functioned smoothly across mobile and desktop

• Could be implemented efficiently within a fast-moving development timeline

Our Role

We provided full UI/UX design services, including:

• High-fidelity mockups and wireframes

• Scalable layout systems for different screen sizes

• In-game HUD, menus, and overlay visuals

• Style guides and delivery of Roblox-ready assets

The Process

1. Creative Alignment – Studied visual references provided by Play Pals Studios

2. UI Design – Created clear, cinematic designs that matched the world

3. Asset Delivery – Delivered optimized UI components for seamless integration

4. Feedback + Final Polish – Iterated with the Play Pals Studios team to refine and finalize

The Outcome

• A high-impact user interface that matched the scale of the project

• Streamlined integration across all devices

• Positive community feedback on the visual polish and usability